We met some dog loving, earth loving folks at the Green Festival Expo at the Javits Center last month. Our new product - an Anti-Itch formula of our soap-free shampoo was a big hit. We created it after hearing so many folks talk to us at last year's Green Festival Expo in LA about their pup's itchy skin. So we infused our base shampoo with soothing botanicals like colloidal oatmeal, marshmallow root and tea tree oil to calm and protect dog's skin and coat. The scent is a soft blend of spearmint with hints of sandalwood and subtle florals.