Simply Gentle Ear Cleanser
Clean ears, no crying (either of you)
For the sake of their overall wellness, it's a good idea to routinely check your dog's ears and gently cleanse them. But it can be uncomfortable for your dog if the cleanser stings from alcohol. They cry out or tense up and then you do, too. We created our Simply Gentle formula without alcohol and added both Aloe Vera and Vitamin E for a soothing experience for both you and your dog.
- Inspect your dog's ears. If you see excessive redness, bumps or discharge (especially if it smells foul) speak to your vet. These can be signs of infection or allergies.
- Shake Gentle bottle lightly and then apply generously to a cotton ball or wipe (not a "q-tip" - no bias on brand, just the swab on a stick type) You can see on the diagram below how delicate the ear is. Forcing a swab into tight areas runs the risk of tissue damage or compaction of debris. (Neither will make you very popular with your pup.)
- Gently, carefully wipe debris from folds and crevices of the exterior (auricular) cartilage - no need to dig/push into the areas you can't see.
Or if your vet recommends it, irrigate the ear by squeezing Gentle into the canal, massage the base of the ear for 30-45 seconds & then use cotton balls/wipes to remove loosened wax & debris. Don't force cotton into the ear canal. (Your dog is very likely to shake his/her head when you least expect it so be ready to duck if you choose this method.)
A Simple Diagram of A Dog's Ear
Our ingredients naturally cleanse, moisturize and protect your dog's skin & coat. We also research the EWG** database to confirm they're safe for you and the planet.
Ingredients grouped by benefit for your dog:
Cleanse & condition: aloe vera, vitamin E, witch hazel (alcohol-free)
Aromatics: rose, black pepper, peppermint*
Other ingredients: purified water, plant-based polysorbate 20 (emulsifier), citric acid (preservative)
No alcohol, parabens, phthalates, sulfates, phosphates, DEA, synthetic color or synthetic fragrance.
Safe for dogs 8 +weeks. Not for cats. Flea-treatment compatible. pH balanced. Cruelty-Free. Vegan.
** Environmental Working Group - an American activist group that specializes in research and advocacy in the areas of agricultural subsidies, toxic chemicals, drinking water pollutants, and corporate accountability.
* naturally repels pests
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
This is a minimum risk pest control product and qualifies for exemption from EPA registration under Federal Insecticide, Fungicide and Rodenticide Act (FIFRA). The effectiveness of this product may not meet the level of protection required for EPA-registered pesticides.